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Modern intimacy care goods by Rosewell. Intimacy is yours – to create, shape and share.

More about Rosewell


Rosewell is challenging an outdated industry with curiosity and ambitious goals.

With a female founder at the helm, this dynamic sexual wellness and intimacy line is starting the conversation and helping us speak as freely about intimate care as we do about skincare. Let’s get comfortable and talk intimacy.

With a thoughtful edit of perfectly formed products that extend beyond vibes, Rosewell are redefining everyday intimacy and offering a generous dose of self empowerment.

Meet Rosewell Founder:
Alicia Williams

“A conversation over dinner in early 2019 sparked the idea for Rosewell. Why was it so hard to talk about intimacy and sex, but easy to discuss skincare? Why were goods related to sex so disconnected from the human experience of connection and intimacy?

Rosewell is led by a team of curious, progressive people connected with a modern vision on intimacy. United by a shared mission, we’ve used our own experiences to create a brand and an online experience that reflects the evolving nature of sex care. We’re a group of women prioritising the health, comfort and accessibility of all humans.”


“If you’re seeking human connection, empowerment, self care and a community built around honesty and openness – or to experience next level pleasure – Rosewell is for you.”

New to Intimate Care?

Rosewell make it easy to dip your toe into sexual wellness and explore without the intimidation – or blushes. Our two sets of Intimacy Cues, Dinner Parties and Love Deeply, allow for a gentle step toward developing intimacy, building relationships and strengthening connection between friends and lovers alike.

Rosewell’s expertly designed devices, Dip and Bend, are vibes made for both solo use and partnered experiences that elevate sexual wellness to new heights of luxury, minimalism and stylish aesthetics.

The ethos behind the brand

Intimacy and sex care products should be reliable, simple, and accessible.

Sex, in any form, is a human experience.

Rosewell encourages vulnerability and transparency for each person and their unique experience. Rosewell creates products free from unsafe materials, stereotypes or graphic content – for everybody and every body. We’re here for everyday intimacy, no matter how that looks to you.

Rosewell Notes

100% sealed in the highest quality material, safe from harmful chemicals and phthalates.

Ungenered products with no graphic or explicit content, ever. Made for everybody and every body.

Rosewell is owned and funded by Australian women who believe in transparency around ownership.

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