
INSPIRATION
“My years spent in Africa, have blessed me with beautiful, indelible olfactory memories….
I loved how, at nightfall, the heavy aromas of hot days were replaced by gentle wisps of cooler air filled with the scent of nighttime blooms, rose water sweets, and incense smoke curling out from darkened alleyways. JIONI, which means ‘in the evening’ in Swahili, is our modern homage to this magical time of day in the Southern hemisphere.”
Jasmi, Founder of NUORI
Introducing Parfum Naturel Series 0 | Jioni
Warm, Spicy, Elegant
TOP NOTE
Cardamom & Frankincense
HEART
Ylang-Ylang & Rose Absolute
BASE NOTE
Cedarwood, Vetiver, Oakmoss, Sandalwood & Fir Balsam
MOOD
Cooling air mingles with spicy warmth as night falls over the African desert

JIONI
How to use
Spray and gently pat the fragrance onto your skin. Each layer of fragrance contributes distinct characteristics, forming a cohesive scent profile that evolves gradually. There is beautiful synergy between frankincense resin and the zingy sweetness of cardamom – both materials complement one another with dazzling effect and create an accord that is greater than the sum of its parts.
Tips
Before applying fragrance, make sure your skin is well-hydrated. Dry skin tends to absorb fragrance more quickly, leading to shorter wear times.
Apply fragrance to pulse points on your body, such as the wrists, neck, inner elbows, and behind the ears. These areas generate heat, which helps to activate and release the fragrance over time.
Resist the urge to rub your wrists together. This can break down the fragrance molecules and diminish the scent’s longevity.
Scent Profile
TOP NOTE: Cardamom & Frankincense
HEART: Ylang-Ylang & Rose Absolute
BASE NOTE: Cedarwood, Vetiver, Oakmoss, Sandalwood & Fir Balsam
NUORI’S FRAGRANCE VISION
NUORI is known for its all-natural, high-performance formulas that deliver visible results. Small-batch production, freshness, efficacy, and transparency have always been our guiding principles.
With our PARFUM NATUREL line we bring this same ethos into the world of fine fragrance. The result is a collection of 100% natural, artisanal fragrances that are creative, contemporary, idiosyncratic, and nuanced yet highly wearable.
Vegan.
Cruelty Free.
Certified Natural Ingredients
FSC Certified Packaging
Our fine fragrances are made by hand in Scotland. The raw materials used are of the highest quality and purity, harvested responsibly and sourced globally.

What’s the difference between a perfume and a fine fragrance?
Fine Fragrance and Perfume are really interchangeable terms.  Fine Fragrance is used to categorize more premium products (e.g., perfumes) as opposed to say fragranced body mists, or laundry care products where the fragrance is much cheaper and plays a functional role.
Are NUORI fine fragrances natural?
100% of the materials used in NUORI fragrances are certified natural. Each fragrance blend is made up of a combination of fully extracted essential oils, botanical extracts as well as some materials that are naturally derived via bioprocessing i.e. fermentation of sugar to produce natural fragrance molecules.
Are your Fine Fragrances suitable for vegans?
Yes, we only use materials from botanical (plant) sources including our musk which is plant derived. And as with all of NUORI’s products, nothing is tested on animals!
Can your Fine Fragrances be worn by all genders?
Our fine fragrances are genderless and designed to be worn by all.
How long will NUORI’s Natural Fine Fragrances last on the skin?
Since NUORI’s fine fragrances are made using only the highest quality raw materials, the scents last up to 12 hours depending on the person and mode of application. Synthetic perfumes might sometimes last longer, but it’s important to remember that this staying power comes with a price: it’s archived by using chemical fixatives and scent enhancers such as diethyl phthalate, a chemical linked to sperm damage in human epidemiological studies, and musk ketone, which concentrates in human fat tissue and breast milk.
Our commitment to using only natural ingredients means that our fine fragrances offer a unique olfactory experience that is safer for humans and the environment. Natural perfumes interact differently with the skin compared to synthetic ones, and their scent profile evolves over time in a more subtle and nuanced manner.
To enhance the longevity of all fine fragrances; Consider carrying one of the small atomizer from the Discovery kit with you for touch-ups throughout the day. This allows you to enjoy your favorite fragrance whenever you desire a little pick-me-up.

Ingredients
Alcohol Denat.¹, Parfum (Fragrance)², Benzyl Alcohol², Limonene², Linalool², Benzyl Benzoate², Geraniol², Farnesol², Benzyl Salicylate².
¹ Derived from sugar beets / ² From Natural Origin
Key botanicals: Cardamom, frankincense, rose absolute, ylang-ylang, vetiver & oakmoss.
Naturally derived materials: Maltol (extracted from larch/ fir/ pine oil), ambroxide (extracted from clary sage oil), ambrettolide (extracted from ambrette seeds).

Learn More about NUORI
Copenhagen-based NUORI is guided by principles of freshness, high-performance formulas and small-batch production.
EXPLORE SERIES 0











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