Nuori

Our Nuori Philosophy

Our philosophy is called “Fight for Fresh”: we wish to bring consumers a fresh skincare option that’s been absent from the market. This ambition sets the bar for all aspects of our concept. All NUORI products are freshly blended in small batches every 10-12 weeks in the laboratories and quickly shipped to our retail partners. We also invest a lot in our premium protective packaging that minimises exposure to air, light, bacteria and mould before and during use.

When it comes to maximising efficacy and purity, nothing beats Nuori freshness. Nothing.

That’s why everything we do – from our quest for the best natural ingredients to our small batch production – is focused on delivering freshly blended, pure products at the peak of their power.

Today most cosmetic products are formulated to last at least 30 months, that is 2.5 years or longer. This makes sense if your only focus is on optimising the business bottom line, but not if your focus is product performance.

We have been trained to believe that longer is better, expiration dates are bad and that products should last forever. However, numerous studies have shown that commonly used active agents, such as vitamins and peptides are unstable in cosmetic formulations. They start losing their beneficial properties in just a few months. With no fresh skin care options in sight, we’ve learned to accept the performance compromise of longer shelf-life as a cost of doing business.

That changes now.