If you’re looking for truly effective skincare that uses high quality, all-natural ingredients and is certified organic, Ipsum is for you. With a loyal following of beauty editors and industry accolades, Ipsum are renowned for luxurious, certified organic products made from super-charged native plant oils – right here in Australia.
Meet The Founder
Former beauty editor and journalist Janet Hayward knows beauty inside and out. With over 25 years of learning, understanding and writing about the best in beauty, she turned this know-how into a range of products that demonstrates the effective power of pure, native plant oils.
During her time as journalist, Janet had the opportunity to meet specialists and industry leaders including dermatologists, aromatherapists, natural cosmetic chemists and botanists giving her a unique insight into the benefits of natural ingredients, and a deep understanding of skincare products, textures and the ritual of beauty. Her books, “Organic Beauty”, “Lemon’s are a Girl’s Best Friend” and “Pretty as a Peach” helped inspire the creation of the Ipsum range.
The Ipsum Story
Plant oils have long been used for their medicinal and healing qualities. Ipsum was created with an understanding that plant oils naturally contain an array of antioxidants, vitamins, minerals that are invaluable in enriching, fortifying and protecting the skin. Ipsum uses high quality, pure and organic oils, esters and waxes which are extracted only from plants grown in their native habitat to ensure the integrity of benefits to the skin.
“Our formulations are delicately balanced blends of carefully selected nutrient-rich and active native plant oils to ensure each face and body product nourishes, enlivens and protects skin through the rigours of daily life, across the seasons.”
Integrity and your very Best Skin
“We use only certified organic and natural oils to protect the bio-diversity of the environment and to avoid introducing unnecessary chemicals into the skin care routine. The natural fragrances of the plant oils also offer great aromatherapy benefits to balance the mood and help support general health. Our formulations are blended and bottled in the clean, verdant and very beautiful hinterland of Byron Bay, NSW Australia under strict COSMOS regulations to preserve the integrity of the environment and our products.”
The integrity behind the brand and its formulations is evident throughout the Ipsum collection, running alongside an understanding of luxurious textures, and the need for effective results. “Ultimately, our aim is to offer highly beneficial, pure and luxurious skin care that will ensure you achieve your very best skin.”
The Power of Native Plant Oils
To understand why you can see such incredible results after using Ipsum products, you must look at the power of the raw ingredients – in Ipsum’s case, the native plants right here in Australia.
“Geographical location affects the compound constituents of all plant oils. In their natural habitat, plants absorb and generate the nourishment they need to grow and flourish from the available soil and climate. The excess energy they create is converted into valuable fatty acids and glycerol (triglycerides) which along with excess vitamins and minerals, form a nutrient rich oil that is unique to each plant species. This oil is stored in the seeds to power the growth of the new plant. In addition, plants have evolved ways to protect themselves to optimise their ability to flourish in their habitat. Essential oils produced by plants play the important protective role from the threat of immediate environmental danger, such as bacteria, fungi, UV rays etc and to repel marauding insects – while also attracting pollinators with their aroma.
Australia’s, hot, dry and sunshine-soaked climate, with eco-regions including desert, rainforest and grassland, has necessitated the evolution of our unique and powerful native plants. To withstand and survive the challenges of our extreme climate and terrain, our native plants are bursting with super-charged, nutrient dense oils with potent essential oils – and these super oils offer super benefits for our skin too.”
The award-winning Ipsum Lip Oil Balm
The Ipsum Lip Oil Balm needs little introduction. It is a favourite of countless beauty editors like Mamamia’s Mia Freedman and has been featured by former Vogue UK editor Alexandra Shulman, The Times and The Telegraph’s Hannah Betts and is also beloved by celebrity facials Joanna Czech – yes, she treats everyone’s skin.
The Lip Oil Balm has also won Best Lip Product and People’s Choice Best Beauty Product awards at the 2021 The Green Edit awards. So what makes it so special? The combination of exquisite ingredients, unique texture and high performance make this little jar a favourite for everyone who tries it. We’re thrilled that Ipsum have also released the same fabulous formula in a recyclable black tube for easy on-the-go application. It’s perfect for travel – and for the handbag – while the jar is our desk and bedside table essential.
The Ipsum Skincare Routine
The Ipsum routine is a joyful sensory experience – easy and effortless, without compromising on results. The range includes a number of multi-tasking products that can be used together to amplify results.
The Best Skin Cleansing Oil Balm can be used to remove makeup and deeply cleanse the skin while delivering nourishment. The gorgeous cloud-like balm gently soothes the skin as it purifies.
It doubles as a fantastic face mask, simply apply to clean skin and leave on for 15 minutes. The Best Skin Cleansing Oil Balm features camellia seed oil, coconut oil and shea butter that deeply moisturise, alongside Sandalwood with it’s natural anti-inflammatory, antibacterial and antimicrobial properties.
Purify & Brighten
After cleansing, apply the Best Skin MicroPolish once or twice a week by decanting a teaspoon of Enzyme MicroPolish into the bottle cap then tip into your palm and activate with water. You can also mix it with the Cleansing Oil Balm for a more nourishing exfoliation. Thanks to an antioxidant-rich blend of fine-milled rice powder and kaolin, it is soothing and anti-inflammatory.
Prefer to mask? Mix the Enzyme MicroPolish with the Cleansing Oil Balm and apply as an exfoliating mask to the skin for 5 minutes while relaxing. The gentle AHA and BHA enzyme-action polishes and deeply cleanses to reveal brighter, smoother skin and more refined texture.
A luxurious concentrate of 23 pure, organic native plant oils, Ipsum Best Skin Face Oil Intense Treatment is our choice for restoring and enlivening the skin, morning and night. A favourite when travelling, this hero face oil actively helps balance and regulate the body’s circadian rhythm and reinvigorates skin’s radiance – think glow time.
“The superior, complex and readily absorbed formulation blends the deeply nourishing and restorative power of plant oils including Buriti, Marula, Frankincense and Tomato Fruit extract with Australian grown and harvested botanicals. Lilly Pilly, a rich source of vitamin C and fruit acids with a high antioxidant content helps stimulate collagen production and brighten skin tone. Fragonia offers powerful antibacterial and antimicrobial benefits to skin and to the respiratory system and helps maintain the body’s own melatonin production which regulates the circadian rhythm – the perfect solution to help minimise the symptoms of flying and jet-lag!
The light floral fragrance can de-stress, relax and revive and is an absolute favourite you won’t want to part with!
We like to finish our Ipsum routine with the Lip Oil Balm and Best Skin Eye Oil Balm. Unlike any other eye treatment or your traditional eye cream, the Eye Oil Balm is a concentrated active formulation to visibly nourish, brighten and protect the delicate skin around the eye – and combat signs of fatigue. It features Bakuchiol – a plant derived retinol we adore – to visibly smooth and improve the skin’s texture. Australian Banksia strengthens capillaries and reduces the appearance of dark circles and puffiness, while squalane deeply hydrates and reduces inflammation.
While other oils may feel greasy on the skin, and creams can fail to absorb, the Ipsum Eye Oil Balm is a feather-light, melting balm that is readily absorbed. The relaxing and delicate natural fragrance of Honeysuckle, Lavender and Sandalwood is soothing and calming for the body and the mind.
You can discover the Ipsum skincare range both online and in-store at our Melbourne flagship. For help with the products or personalised skincare recommendations drop us an email at firstname.lastname@example.org or speak to us via our Live Chat.
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