Ere Perez


Makeup with powerful botanicals and superfoods.

More about Ere Perez

About Ere Perez

Based on science and the power of plants & botanicals, Ere Perez create innovative makeup and skincare for today’s consumer seeking minimal, ethical and healthy beauty. The formulas feature unique superfood ingredients selected for their performance and skin-revitalising properties.

Ere Perez value simplicity and believe in a less-is-more philosophy. Over 20 years of experience make them trusted leaders in delivering clean beauty. Known for high performing formulas and multitasking creations, Ere Perez celebrate the beauty you were born with.

Meet the Founder:
Ere Perez

Everyone who meets Ere agrees there is something special about her — perhaps it is the mystical influence of her Latin heritage. A childhood spent in Mexico with a traditional medicine man grandfather and a mother’s flair for home remedies & beauty recipes, made Ere curious about nature and healing. She obtained a bachelor in nutrition and certification in naturopathy, Bach flowers and acupuncture. Ere emigrated to Australia with her rich cultural heritage and dreamed of her own natural beauty line.

In 2002, her dream was realised and Ere Perez Natural Cosmetics was born in Bondi Beach, Sydney. For Ere, natural beauty is about how you live your life, how you connect with the world and how you nourish your body — inside and out.

“Life is short & beautiful. Let’s focus on the things that really matter. Simplify your life, make the most of your time, celebrate your unique beauty & remember that laughter is the best medicine.” – Ere

Ere Perez makeup

Ethical Beauty & Ere Perez

“We didn’t join the clean beauty revolution, we started it.”

We saw a gap in the market. In the early 2000’s, it was hard for women to find an alternative to makeup filled with chemicals. We launched in 2002 with a single natural mascara and were one of the first brands to offer high-performing non-toxic makeup. Now, we offer skincare too! We leave out harmful ingredients and feed your skin instead with superfoods and ultra-nourishing ingredients from nature. Clean beauty is in our DNA.

What is ethical beauty?

We are beauty with a heart and a conscience. Our approach to a new kind of beauty that honours the health & wellness of people and the planet. We strive for ingredient dignity, ethical business, sustainable solutions, diversity & inclusivity, kindness and care across all we do. We encourage consuming less and consuming quality. We are all about minimal, fuss-free beauty and creating things that last.

Our mission is to inspire you to make more conscious lifestyle choices for your health and the planet. by creating clean & nutritive collections based on sustainable principles, we are the natural ‘guilt-free’ choice in beauty.


A predominantly vegan brand and don’t use animal-derived ingredients (with the exception of our almond mascara which contains beeswax)


Our products are not tested on animals and none of the ingredients in our formulations are required to undergo animal testing. We are certified cruelty free by PETA and Choose Cruelty Free Australia.


Our ingredients do not come from GMO sources


We are signatories of the UN Global Compact and are committed to corporate sustainability principles regarding human rights, labour, environment and anti-corruption


We are certified carbon neutral by The Carbon Reduction Institute. All greenhouse gas emissions are offset by funding carbon-neutral energy initiatives.


Ere Perez supports the sustainable production of palm oil by purchasing credits that supports these practices. Our tinted mascaras contain sustainably-sourced palm oil.

Ere Perez makeup

Ere Perez Roots

We are the alchemy of Australia’s bountiful nature & eco lifestyle, with a dash of rich Mexican colour & vibrant culture.

“We are bold best-sellers and beauty heroes”

Featuring powerhouse botanicals and showcasing unique Australian native ingredients, we are proud to be one of the few natural brands offering both skincare and makeup. From our first natural mascara, we now feature 41 unique beauty-enhancers, with over 120 colour variations. We believe each of our products is a shooting star to evolve skincare and beauty to a higher standard. With our ingenuity, search for spectacular ingredients, and discovery of new technologies – the sky is the limit for what we can and will deliver to our loyal customers and fans.

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