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Emilie Heathe

UNITED STATES

A beautifully unique collection of nail, lip and brow products.

More about Emilie Heathe

Meet the Founder:
Emily H Rudman

Every little girl’s idea of beauty is impacted by what they see growing up. As a Korean American, adopted by white Jewish and Christian parents, the images I was surrounded by never reflected what I saw in the mirror.

I started reading comic books as a youthful escape at a young age. The bold colors and superheroes allowed me to dream of a different future. What I found was a way of telling stories through color and expression, a place where I could simply be myself. As I grew up, I traded in some of my pencils for makeup brushes and found a new medium for creative expression.

Learning the techniques taught me to see makeup as a powerful medium for art and creativity, a way to tell everyone’s story, including your moods, inner beauty, and strength. It was also a way to showcase the best of yourself for yourself and for yourself alone.

EMILIE HEATHE is my new art medium and I’m thrilled to be creating with all of you.

“What I found on shelves were either products that worked well but were made with subpar ingredients, or ‘clean’ products that didn’t perform or last”

The ingredients I fell in love with brought me back to the heritage I had tried to hide for so long. Bamboo, with its anti-inflammatory, strengthening, and soothing properties. Rice, rich in antioxidants, minerals, and B and E vitamins. Sea Buckthorn, known as the “holy fruit of the Himalayas” and used for generations in Asia for everything from medicine to skin protectant.

SUSTAINABILITY

We believe in leaving the planet in better shape than the way we found it. When it comes to product development, we take sustainability very seriously. We use FSC Certified post-consumer recycled paper and board in our outer packages, like in our Nail Artist, Full Up, candle, and Lip R&R boxes. Not only do these materials come from recycled sources, but of course, they’re recyclable as well. Our glass bottles are also made of up of 50% post-consumer recycled glass.

NO ANIMAL TESTING

We never test on animals, and we will never work with any manufacturers, suppliers, or markets that requires us to do so. Our Vanity Box is PU vegan leather and we donate 10% of these sales to our partners at Animal Haven, a New York City-based no-kill shelter.

FRIENDLY FOR YOU AND THE PLANET

We go beyond sustainability to make sure our products leave a better impact on you and the planet. This is one of the many reasons we formulate our product line cleanly and with the most minimal ingredients possible. We marry high ingredient performance with an eco-conscientious mindset, taking the environmental and health impacts of each of our ingredients into account, and finding solutions to make low-footprint and low-risk ingredients shine.

We are also proud members of 1% for the Planet, committing 1% of annual sales to environmental causes and solutions; because simply saying we’re clean isn’t enough.

Ingredients Matter

No Emilie Heathe product is complete without Asian-Inspired ingredients. Nail Artist Nail Polishes are no different, and are enhanced with Bamboo Extract, Sea Buckthorn Oil, and Rice Bran Oil.

“Environmental impact starts with us”

Our Nail Artist bottles are made of up of 50% post-consumer recycled glass, and our outer packages are both recycled and recyclable.

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