Earl of East

Meet the Founders:
Niko Dafkos and Paul Firmin

Earl of East is a creative business founded by Niko Dafkos and Paul Firmin in 2014.

What started out as a shared passion project has grown organically from side-hustle to a business with a team of 18, located in east London.

“A love of fragrance and a desire to build something of our own led us to develop our own line of home fragrance products, which has since expanded from just three candles to a line that encompasses, candles, incense, home mists and bath and body products, all of which are produced by us in London.”

Earl of East’s Hackney space has been featured in titles like Vogue and Wallpaper and quickly found a following despite its back street location. “In 2018 we opened a second location in London’s landmark development; Coal Drops Yard. This flagship location has allowed us to increase the brands we work with and to showcase our own craft further by pouring the candles for the store on site, and in full view of our customers and passers by.”