Earl of East
Create, Curate, Collaborate and Community
Earl Of East has 4 brand pillars: Create, Curate, Collaborate and Community, and this foundation weaves through everything we do as a company. Back in 2017 production demand allowed us to open a bigger studio and to create a lifestyle store supporting independent brands, bringing to life theses pillars, by hosting workshops of our own and providing a space for other creatives to do the same.
Meet the Founders:
Niko Dafkos and Paul Firmin
Earl of East is a creative business founded by Niko Dafkos and Paul Firmin in 2014.
What started out as a shared passion project has grown organically from side-hustle to a business with a team of 18, located in east London.
“A love of fragrance and a desire to build something of our own led us to develop our own line of home fragrance products, which has since expanded from just three candles to a line that encompasses, candles, incense, home mists and bath and body products, all of which are produced by us in London.”
Earl of East’s Hackney space has been featured in titles like Vogue and Wallpaper and quickly found a following despite its back street location. “In 2018 we opened a second location in London’s landmark development; Coal Drops Yard. This flagship location has allowed us to increase the brands we work with and to showcase our own craft further by pouring the candles for the store on site, and in full view of our customers and passers by.”
Experience the ritual and relaxation of a Japanese Onsen
Earl of East’s unique scent interpretation and beautifully composed products allow you to journey to a Japanese Onsen for relaxation, rejuvenation and a wonderful feeling of calm. Discover the art of Forest Bathing with Shinrin-Yoku, or wander the streets of Copenhagen with the transporting room fragrance Strand.
With decadent bath salts in a beautiful glass jar, scented candles and powerful aromatherapy oils, this collection strengthens the emotional wellbeing and promotes nurturing, healing and self care.