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Behind the beauty: Madame Gabriela

December 6, 2021 Makeup

If you thought clean beauty and luxury beauty were mutually exclusive, think again. Madame Gabriela’s Founders have created a 100% clean luxury lipstick that is sustainably packaged and fulfils all our lipstick thrills previously only available at a mainstream makeup counter. No compromising, no shortcuts, think full glamour meets conscious cosmetics.

Everything about Madame Gabriela is innovative. New ingredients, new thinking, new processes. Madame Gabriela are re-defining the luxury colour cosmetic sphere one lipstick at a time.

When Geoffrey (hailing from Sydney) met Gabriela (from Mexico City) in Paris, they shared the same ethos: that lipstick was as much an everyday essential as bread and milk. Sharing a passion for creating something spectacular, they set about building a clean lipstick revolution. Infused with organic Manuka Honey from their family of farms in New Zealand as a base, Madame Gabriela lipsticks contain 27 other high-quality, all-natural and non-toxic ingredients each hand selected by an all-female team of chemists based in California.

A sense of wanderlust runs through the range thanks to the co-founders love of travel, which inspired not only the unique shade choice but even the names of the shades themselves. Co-Founder Gabriela road-tested more than 800 hues to narrow down the list to three truly essential colours that complement the beauty of all people regardless of skin and lip tone.

Paris at 7PM; a sophisticated blue-toned red that looks incredible on everyone, New York at 1PM; a bright, punchy pink perfect for a power-lunch uptown or a night out downtown, and finally Sydney at 8AM; your perfect nude that will have you kissable and coffee-ready at breakfast in Bronte and become an everyday staple.

Sustainability is a term easy to throw around, but few brands have it at their core like Madame Gabriela. Choosing to actively avoid using plastics, they source ethically, and use blue-beauty approved 100% post-consumer recycled inks and packaging all while creating something that doesn’t compromise on luxury appeal and feels incredibly special for the consumer. Did we mention the weighty black packaging that is a joy to pull from your purse and that push-click lid we can’t stop clicking? Sensorial heaven.

Speaking of feel, with Manuka Honey a key ingredient it’s not surprising Madame Gabriela lipsticks are so luscious and hydrating to wear. Their signature lip balm, Saint Tropez at 11AM, provides serum-level nourishment with a unique blend of hydrating ingredients including sesame seed oil, cocoa seed butter, castor seed oil, shea butter and sunflower seed oil – all there to nourish and condition the skin. Incredibly, this hydrating and clean formula doesn’t affect their longevity and Madame Gabriela lipsticks won’t smudge or budge from security checkpoint to touchdown.

Kiss-proof colour, a minimalist lover’s shade range, super-luxe packaging and balmy nourishment – Sydney, Paris, New York or Saint Tropez, we’re packing our bags full of Madame Gabriela lipsticks. Check out the complete range in-store and Madame Gabriela.

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